Strategic Management
€0, aangeboden door Coursera
About this course: The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Created by:Â Â Â Copenhagen Business School
Taught by:Â Â Â Â Robert Austin, Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy
Basic Info
Course 1 of 4 in the Strategic Management and Innovation Specialization.
Commitment
4 weeks of study, 2-4 hours/week
Language
English
How To Pass
Pass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See all 201 reviews
Course 1 of Specialization
Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.
Strategic Management and Innovation
Copenhagen Business School
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Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from your peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
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About Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Syllabus
WEEK 1
A 21st Century Approach to Business Strategy
A short intro to the Course.Â
2 videos
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What is strategy? And why do we care about it?
Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Reco...Â
10 videos, 9 readings, 2 readings
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Graded: The Meanings of "Strategy"
WEEK 2
The Evolution of Strategy...Past Progress, Past Mistakes
Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it a...Â
5 videos, 5 readings
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Graded: Learning from the History of Business Strategy
WEEK 3
Changing World, Changing Strategies
In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic betwee...Â
5 videos, 5 readings
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Graded: Strategic Implications of Changes in the World
WEEK 4
Capstone Project Intro -- Strategy in a 21st Century Creative Company
An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much g...Â
5 videos, 4 readings
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Graded: Which Design