Engagement & Nurture Marketing Strategies
€0, aangeboden door Coursera
About this course: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Created by:Â Â Â Northwestern University
Taught by:Â Â Â Â Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Basic Info
Course 3 of 6 in the Social Media Marketing Specialization.
Commitment
4 weeks of study, 1-3 hours/week
Language
English
How To Pass
Pass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See all 61 reviews
Course 3 of Specialization
Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.
Social Media Marketing
Northwestern University
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Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from your peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
About Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus
WEEK 1
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today. Â
5 videos, 7 readings
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WEEK 2
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example. Â
4 videos, 4 readings
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Graded: Quiz 1
WEEK 3
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results. Â
9 videos, 1 reading
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Graded: Quiz 2
WEEK 4
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it. Â
2 videos, 4 readings
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Graded: Quiz 3